Gaia Maua is a London-based hairstylist of Italian and Croatian heritage, known for adapting her style to every project. The branding and website needed to give her a distinctive identity without competing with her work.

The result pairs a clean, wide sans-serif wordmark with a bold gradient that fades from magenta to soft blush, giving the brand a recognisable signature while the photography stays centre stage.

The website works as an image-led portfolio, with editorial, assisting and personal work kept in clearly separate sections so clients can quickly see her range. In an industry built on collaboration, a dedicated credits page lists every project alongside the photographers, stylists and teams involved, making her work easy to verify and share.