AdPower is Global's self-serve platform, giving small businesses access to the same outdoor and audio advertising the big brands use. 



For most users, it's their first time buying brand advertising, so the thinking was all about building confidence: breaking the process into three simple steps, and letting people see how far a campaign could reach before committing any budget.

Behind the pages sits a design system built to grow, with a full type scale for desktop and mobile and components designed for every situation. Reusable templates for case studies, insights and how-to guides mean the client's team can keep adding content without things drifting.

Accessibility was considered from the start, with clear error messages on forms, plenty of space between clickable elements, and motion that respects reduced-motion settings.