The Cook's Club redesign gave an established brand a fresh, modern interface across its hotels in Greece, Türkiye, Spain and Egypt.

The main challenge was creating one visual system that feels consistent across every property while letting each hotel's personality come through. Imagery-led layouts and a clear hierarchy bring the brand's social, lively energy to the screen, and the booking experience was designed to feel like part of the site rather than a separate tool.

Everything is built on a flexible library of components, which has since been used to create new hotel openings, campaign pages and seasonal promotions without needing a redesign.