The Yards is a collection of courtyards and streets in the heart of Covent Garden, home to independent shops, restaurants and experiences. As a hidden spot just off the busy main streets, the website needed to capture that sense of discovery and give people a reason to seek it out.

The UI is led by imagery and video, with a simple structure built around three ways to explore: shopping, eating and drinking, and experiences. An editorial section keeps the site feeling fresh with seasonal stories and events, while a clear map helps visitors find their way in.

Alongside the website, a set of Instagram assets carried the same look and feel onto social, keeping The Yards recognisable wherever people come across it.